And we do not live in a traditional society with a traditional communication, in which the flow of information flows in one direction, now, we live in Information Society , which will flow but again and again to go and then come again, and so relentlessly. Or perhaps when we go into a forum hope that our comments will be accepted by all ... acclaimed and praised by the masses? because, of course, that while there are people who share it, many others will not.
Digital media, ie media that have found your site on the Web to be successful among the Internet and be bound, must have an essential quality of digital communication: the interactivity, which is that we are speaking. This can be seen in the forums, chat rooms, digital interviews, commentaries on the news, citizen journalism, polls, ... among others.
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Interactivity esacio win, but why? To understand, respond to a series of questions:
1 º) Would you like to talk to that actor, singer, writer , filmmaker, athlete, etc. 've always wanted to know? or simply, "a psychologist , a doctor or a lawyer to consult your doubts without leaving home or office?
2 º) Would you comment on the news you're interested or concerned about?
3 º) Sounds good to show everyone something that has happened in your neighborhood in your city, or even something you has happened to yourself, and you think may be of general interest? I, journalist
4 º) Would you share your knowledge and opinions about current issues? Or would you like to comment on how bad "Al" is behaving with Bea to deceive - "Yo soy Bea" - , or perhaps a chat, if someone is still watching the series, on how things are at the Santa Justa ?
respusta If all these questions is "YES", then you are, or want to be a contributor to every rule, and you could not live without the interaction. You waited anxiously for the moment to play a role in communication, become what is now called "a citizen journalist."
If your answer to all is "NO", then the Internet world will not win much with you. Believe that such technological developments will make them fall into oblivion books, newspapers ... For you, the interactivity is to talk, respond, act ... with others, but in person.
However, there is no need to cling to the ends. In fact, some scholars such as Bill Gates , get even you, that you cling to NO without hesitation, began to rely a bit more on digital media and online in general.
Iñaki Gil .- He predicted many times the convergence of different media in a single device. Even short life has assured the DVD. But what do you think the future of books and newspapers? Do you think that they will retain a utility specific cultural referents of opinion or, conversely, disappear altogether?
Bill Gates: Of course, use much paper and notebooks. But you have to link the use of paper with the disappearance of forests. So you have to move towards less use of paper. In addition, students can save money on books. That will happen in five or ten years. (Forum 2004)
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