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The Shattered

Stephen Glass, a young journalist from The New Republic , overwhelmed by their parallel studies of law, like a responsible guy with his work, with many contacts, which maintains a good relationship with peers and also funny. Who would think that all that matters, he writes, is a big lie ? Almost from the first to the last article written, from first to last source cited. And is that a lie can be useful for a while, even for a short time, but in the end, either way, it turns against you.

In the movie "The price of truth", the protagonist goes earning the affection of the audience, namely ours. So that when you discover "the cake" not only to his fellow journalists were hard to believe its ongoing farce, but also cost us ourselves. A very important fact that it reveals character and forger is the fact that half serious, as might be The New Republic, is consistent with some notes to confirm the veracity of an article or report. And we must bear in mind that this was one of the main causes of the scandal.

have to be a digital newspaper, the American Forbes.co m (supposed to be on the Net, much less credible and serious than the other) that accuse the journalist and their lack of professionalism.

But this goes far beyond a simple fictional story. Is real. And surely, somewhere in the world will be giving at this time. (There have been similar cases, both in online media, as in others. For example, the fraud of Wired.com , or other ).

Stephen Glass, a face. Born in 1972 and studied at the University of Pennsylvania. They begin a career as a journalist, during which he was high, but at the time was the one that sank. He was editor of The Daily Pennsylvanian (where he wrote articles as Street Swep ) , the student newspaper. After graduation, with only 23, started to work, more focused on political issues, to The New Republic.

One of his articles, Hack Heaven (Paradise Hacker), was the one that raised suspicions. A 15-year-old computer hacker, demanding, with representatives, the only thing that moved him to his young age was the money (" Show me the money!") get through the security system Micronics Just found . was an amazing story. So much so that even had an iota of truth (or the sources, nor where they allegedly had held a conference of hackers, etc.). The most surprising was the Jukt Micronics Company, a large software company with no website, how was that possible? And it all did not realize the director's own newspaper, but the reporter on-line edition of the journal Forbes, Adam Penenberg .

It recorded that half, no matter if you are on the Internet or purchased at the newsstand, is reliability, and quality wins "serious" when their methods are based on the principles every journalist must follow, including that of honesty.

The unmasking of Glass (which even as a cover, was to create a false website of that company and appointed non-existent) not only led to his dismissal but the final positive development of digital media in the USA, in those 90 years, had already begun to appear. And from this point will gain in credibility, prestige.

After fraud The New Republic had to come forward. He did so shortly after by the publication of apologies .

MORE links:

• Forbes smokes out fake New Republic story on hackers


• Traking Lies

Photo taken from: page official movie ; Google -images-and Wikipedia .

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The May 27 elections held in Spain

On Sunday May 27, the English exercised their right to vote. More than 35 million citizens will elect in these eleccciones the mayor of the municipality, except the communities of Andalusia, Galicia, Basque Country and Catalonia, which are the historic communities . In addition, all voters, 1,746,820 voted for the first time, having come of age after the previous elections held in May 2003. On the other hand, in this election, thirteen regions and in particular 19. 215. 250 voters decide who will be president of the community during the next four years.

The campaign carried out defined by some Internet users on their blogs as expensive, without innovation, without passion or risk boring has had great impact in the media and on the network. ElPais offers a special which include surveys, citizens' opinions, statistics of previous elections, etc. But the most innovative, and now is the blog that has been applied to this campaign so that all citizens know the candidates' goals. We see for example Blog Rafael Simancas (candidate for president of the Community of Madrid), Sunday Buesa (candidate for mayor of Zaragoza), or Fran Pulido (candidate for mayor of Cuenca by PP).

ABC The newspaper, meanwhile, also offers Internet users a journey across Spain to discover the more detacados election issues and also gives access to blogs of candidates-by PP and the PSOE - the municipalities of Madrid. Among others, we can access that of Alberto Ruiz-Gallardon (Madrid), or that of Jose Manuel Molina (Toledo), yes, but not before seeing an ad campaign PP. The blog that you can not enter from the ABC is that of Miguel Sebastian, candidate for mayor of Madrid by the PSOE , as it has been withdrawn by the prosecution made it to the debate Gallardón First . Newspaper says: " ABC.es blog has decided to withdraw the Socialist candidate election for mayor of Madrid, Miguel Sebastián as a sign of rejection of the conduct outrageous and unprecedented socialist candidate during the election debate TVE. "

In the above discussion, Sebastian asked his opponent on a possible connection with Montserrat Corulla implicated in the Operation Malaya. Gallardón not reply to this comment explaining that this was something that belonged to his private life.

From all this, Angel Perez, IU candidate for mayor of Madrid, remained on the sidelines. Both of the latter as of the above have appeared in recent days profiles including free media and DNA and 20 minutes.

In this way, through discussions, through print and broadcast media, through posters placed on walls, stations Subway, etc. and through the Internet, blogs of the candidates for mayor and chair of the various municipalities and communities, English society has been informed and will remain until the Sunday when they go to the polls.

Photo taken from ELPAIS.COM
Logos taken from the websites of the respective parties.

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The real and virtual world celebrate the day World Telecommunication

Today, May 17, 2007, is celebrated in the Casa de América of Madrid (Plaza Cibeles, n º 2) " World Day l as Telecommunications ". On this day, the International Telecommunication Union (ITU ) since 1973, commemorates the anniversary of the signing of the first Telegraph Convention International. The organization is carried out by the Telecentre Network dependent Red.es, under the Ministry of Industry, Tourism and Trade, which celebrates both the II Edition of Fotoblog of Historical Memory ", an initiative through which the concerned citizens can retrieve and digitize images from his life that have passed into history.

However, since 2005 took place the World Summit on the Information Society and after approval in March last year by the General Assembly of the United Nations (Resolution A/RES/60/252 ), this day has become the "World Telecommunication and Information Society" (which in Spain is known as "Internet Day"), to to raise awareness around the world on the Internet and its importance to inform and be informed. Besides, this time the message is addressed specifically to young people, around the theme "connecting the young", because it is essential that they participate in the digital world and work with their contributions to the Information Society.

But this conclusion does not take place only in the real world, ie in the same house in America.

may attend all those who have their own avatar in Second Life . And this year, the virtual platform in which any citizen can bring a parallel to real life, will have a replica of the facilities prepared for the celebration by the Ministry Industry as well as many activities: contests, sweepstakes, debates, dance, costume party, etc. While those who only participate if they have not already, create a replica of themselves in the Second Life program, which is accessed through the website secondlife.com .

however, apply in person at events organized has its advantages over the virtual world. The dialogue between generations and power of Latin American communication in the Information Society and Knowledge will be the cornerstones of the planned activities. Red.es has organized sessions on the 25 funniest sites on the most useful, round tables, ... and learn tricks, and ways of helping oneself against possible threats from the network; be known urban legends circulating on the Internet , etc. Although these activities may also be followed through the website Plan Avanza.

The importance of this day also gains in Latin America is seen in blogs like El Pinto, where we find the initiative to free calls in Panama, or on the blog of the Catholic University Peru: PUCP .

The event will be chaired by Joan Clos, Minister of Industry. Julio Linares, General Manager of Coordination, Business Development and Synergies, Telefónica also be present, as Enrique Gonzalez Bueno, president of College of Telecommunications Engineers.

Clarification of the video : the mobile broadband is already established in Spain. In fact, the blog Information Society and eGovernment , Rafael Chamorro, he explained, to November 29, 2006 (and based on the words of Mariano Gonzalez, Director Public Administration Sector of Telefonica of Spain), that of the 46.1 million mobile accesses already existing in our country, 0.5% are mobile broadband connections. "Figures, he adds, which show that society is becoming, and a connected society."

photo obtained from casamerica.es

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No excuses

When we entered the New York Times page, read news, articles, interviews, we discuss what we like, we give our opinion on certain subjects that participated in some other forum. But already, without giving more importance, as if that was what has been done all my life. Okay, it is normal today. It is precisely here lies the funny. Before the media jump to the computer screen, even before the Internet existed, people lived without commenting on news articles written by professionals, without communicating with strangers at the time to comment on a current topic, without obtaining the latest information every few minutes .. . So, although it may seem incredible. So while it is true that it is a routine for us, we must realize that you can see and what you can reflect on these "little things as normal."

The country has been and is a means of communication, but over time has had to adapt to society and the environment. And now in your digital edition has many possibilities for the reader, that our grandparents in their youth, they had proved impossible to imagine.

In just a few hours of observation, ELPAIS.com change multiple times for the maximum update (20:30 in half an hour acts D'Nash, 21 : 29 and has acted

,...). But while we wait to run out of votes of all countries participating in Eurovision, we can learn through the "Ultimate", that in less than a day have come to our country more than 400 immigrants (after suffering to Always re thousands of hardship) which is celebrating yet another manifestation against the release of De Juana, who Pope is traveling in Brazil, as well as many others. And although we can not at this time to help these poor immigrants out of the dugout, though we can not yell at the rally, although we can not travel to Sao Paulo as the Pope, yes we can approach the maximum thanks to the photo galleries, videos, the audio, which gives us this means without having to change web site. is the advantage of internal links: hold fast to the public in your environment, while it has largely met the maximum information and offering not only text but also multimedia content. Although this does not mean that there are external links, ie, other addresses as Technorati, Yahoo , Digg , or Delicious Digg .

And we forgot the performance D 'Nash in Helsinki (Finland). No problem, what is this if not "ultimate"? Go! This year has not been much luckier than the past ... But, if kids have not done anything wrong ... You think?

Well you just have to participate in the survey : Do you think you have to change the voting system for Eurovision? Yes, No, do not know? Ah! and do not miss the gallery.

Y. .. where were we ... with this for the last hour, we have not finished reading the news of AVT. We return to it and if it is clear we all can click on the link "Features" and so knowledgeable about the subject matter.

In Society, People and TV ., Spain, International , ..., of Agency, in writing or both, about religion, terrorism or immigration or make current few months ... They are all news, all can be found in the online edition of El Pais, and we all come to the latest technology, interaction, multimedia information and graphic content. Normal today. Can we imagine what will happen "tomorrow"?

By the way, you can not sit at their computer, who only has time to learn Today while riding in the taxi, you can also subscribe to the paperback edition for PSP, PDA or mobile phone. There are no excuses for not being informed ... or perhaps is a subscription?

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The Blog: A new way of thinking

The fact that the convening a second edition of the Congress Blogs and Journalism on the Web, it's a sign of the importance that each year takes on the blogosphere, or Blogalaxia, as would Francis Pisani. precisely this journalist, who works at The Country (Madrid), Reform (Mexico), who has a blog in Le Monde (Paris), and whose articles have been published for more a hundred newspapers and magazines in Europe, the Americas, Africa and Asia, has been one of the first speakers at the conference.

Specifically, has focused on three metaphors that have been developed:

- the Blogalaxia
- blogs like the tip of an iceberg

- the blogger as pilot fish (small fish that guide the sharks)

According Pisani, the Web 2.0 must be understood as a platform where everyone can modify the contents, which can always be broadband-connected, and has taken advantage of PARTICIPATION actually existed since the beginnings of the Internet, in short, a place where everyone can cater to our needs, when we want and we want, without any imposition. Therefore, Pisani says that blogs are only the tip of that big block of ice in the middle of the ocean beneath it lies a world of participation and interactivity.

He has discovered many things, he says, through his own blog and have noticed that one of the shortcomings is the limited amount of content. Pisani distinguishes three types of content:

-the user, or eggnaut

, the wisdom of the crowd

"collective intelligence

And this latest one, says our speaker, is the one to make the most because as Tim said O'Railly, Web 2.0 ( term he himself created), improves the more people use it. It is therefore important that understanding of all as a global structure of thought that emerges from the collaborative processes of all users, and is that after all, that is the heart, the spirit of the universe 2.0. But, as in a human body, the heart pumps and the pump allows the other organs to function, in the virtual world, these other bodies might be, as Pisani stressed on "Web 2.0 : Three simple ideas, eight scales and a major challenge "indexing, diversity, knowledge, new journalism or citizen participation, among others.

Web 2.0 represents a challenge radical media to the extent that it forces them to rethink both their online presence and its strategy for growth and even their role in society.

After that professional journalists have been present a number of professors worried about the relationship between education and journalism in the network. For example, Sonia Valle de Frutos, briefly presented a proposal for education in journalism, based on four blocks for further learning in two ways of looking at journalism:

1. Network information and

2. Journalistic genres in the network

3. Journalistic writing for the network

4. Digital journalism task

Four blocks which could be drawn as labels or tags should address, the following: information is not equal to wisdom, people think about concepts, credibility, and listen to alternative links find fonts.

Meanwhile we can also find parading by Professor Blogalaxia Prospero Moran , which express the sobresfuerzo than it has for a teacher to maintain a communication system via the blog with their students, as is the case, or that of our teacher Bárbara Yuste - has warned of poor previous education computer or certain basic applications Audacity-see-that college students have. He has also expressed concern about the small number of people-about 60% of participants who attend the Congress, which keep you updated a blog or blog. However, has emphasized the essential role that women has and will in this world of the web, be, according to some studies, the most put in the subject (which have more connection to the Internet, with more blogs, etc.). Finally, has blamed politicians (which is what always ends up doing the talk or discussion about a problem) finally claiming residence in the dictionary of the word "Supercalifragilisticexpialidocious" with merely? 12,900 entries.

We can not forget the teacher Yruela García and his vision of Web 2.0 as a challenge to creativity. N i the words of a scientist as Mazo Carlos Magro (Director of the Office of Scientific Information of the Community of Madrid), that have made us think of a Europe, which in addition to Justice, Equality and freedom, there should be a participatory democracy, a Europe in which the election (in terms of scientific, technological, etc.) also is in the hands of citizens. Occurs and in the Network, when the crisis occurred businesses. "Com", in 2001, which survived only knew how to incorporate interactivity. Does he know Europe also adapt?

And after a quick look at what has meant the cyberradio return to the subject that really concerns us, around the question: "Journalism blog" new genus, new media, or simple alternative information? "

Perhaps the issue is not entirely well thought out," anything that promotes up a second conference may be considered simple ? At least this is what you think Juan Manuel Zafra , communications director Red.es . "sweeps Internet because it is free, participatory, universal, free, accessible and trendy .... "The online advertising spend in Spain amounts, as explained Zafra, € 310 million, 91% more than in 2005. And among these features Network listed by this reporter, that of the "free", and according to him, free media are in the lead (like those that give us every day with the subway station, thanks to train ,...) "everything free" which ushered in the Internet. "Things are changing! and blogs are the ultimate expression of this change, expression of multi-generational dialogue, multicultural and multinational. "Possibly the best rating, Juan Manuel Zafra, is the alternative. Although, regardless of whether the journalist publish news on his blog, what is clear is that a good journalist is the one at the service of citizens and contrasts their sources.

And the blog has evolved from a personal diary information carrier, as expressed by the teacher Universidad San Pablo CEU , Diego Horse. But despite the obvious and palpable the amount of information we obtained at the time of the news through Blogalaxia (as in 11-s, 11-M, wars, etc.), the question of whether journalism through the blog can be considered truly professional journalism still air. For example, Fernando Jauregui, editor and director of Diariocrítico.com , online newspaper, which maintains a blog about politics, "Cenacle and liars" , has revealed his thinking. "Blogs are not journalism," said Jaúregui, and added that they only have to do with feelings, and at the bottom of all, loneliness.

This view has led to disagreement José Manuel Cerezo , France Telecom Foundation, another speaker at the Congress (of which you can learn more by reading the interview he gave to the readers of ABC.es ). According to Cherry, after many years of discussion we asking the same questions as always. "The blog is more than just a fashion blog is information", also explained that not only is that is linked to information but has an impact on society, and that's what makes it important in today's world. He may be right in saying that we lose ourselves in discussions on the blogosphere, about what is and what fails, when it really is not anything other than what is happening out there now.

And is not the only one who thinks the blogging universe beyond. "Blogs do not have to settle for being mere media, when they can be much more than that," said José Cervera , who has expressed his agreement with Jaúregui (which, he said, which may seem strange, different forms of thinking). And what do you mean beyond?, "Beyond what?. The explanation is found reading a newspaper, watch a television, or listening to a radio station. "The media has long been living, not reporting news, but to function as a kind of consciousness or" me "society." This journalist (ex-director of the free daily 20minutes, the medium in which now maintains the blog "withdraw" (science, technology and understands cartoons ...). so that nobody can counter is that there are millions of points of view, it is very difficult to find another person like us, and for this diversity is what Pepe Cervera argues that the concept of "mass media" is just one of those views simplifies the variety. "This is the brace of points of view" said, "corset blog has definitely broken." Now, as explained, the individual's relationship with society is no longer set in terms of consumption, but in terms of authorship (is that venture to which we referred to throughout this post, is that participatory democracy Carlos Magro speaking). And the blog, according Cervera is simply "a new way in which societies think."

its intervention ended the Second Congress of blogs and Web journalism. And we can finish this sentence: " People have more culture, more freedom of expression ..."

And if, as journalists, our concern is the possible demise of traditional media, we can always think Francis Pisani: "In the word newspaper, important thing is not the term paper but the word news."

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Culture and piracy

Piracy "Yes, or pirating it? This is the question that although we making for some time, now becomes apparent in the wake of the new advertising campaign created by the Ministry of Culture for 2007. Quite a few bloggers, both digital media of all kinds, referring to it. For example, in world, there is the reflection of Sergio Rodriguez, one of the authors of the blog The Amber . Ignacio School also guides us through his blog for the battle against piracy:

The piracy - theft or destruction of property anybody, within which there is to tell the private (CD-ROM recording) and "street" (known as "top manta") are trying to combat since April 2005. . Since then, already launched two campaigns, most recently under the theme "against piracy, defend your culture" . And as explained in the press service of the Moncloa , is inserted into the Comprehensive Plan reduction and elimination of activities that infringe intellectual property (PDF format. 172 KB), better known as Anti-Piracy Plan , approved by the Government on April 8, 2005.

To get a general idea, the actions that were raised were:

If surfing the web you will also find NO to piracy, proclaimed, for example, Telecinco, including one of the twelve causes it defends during the twelve months of the year




or just videos, they say stop piracy

not little that the Ministry of Culture has invested in this project, almost 3 million euros ( just a little more than what it costs us a disk) to which we must add the amount spent last year. This will cost us all, but the question is worth buying a disc in a store? or maybe the question should be: should we do?

On the one hand, it is true that the record companies depend on selling the discs, eat largely thanks to the money they get from it. And, of course, that there are a number of people to copy these original discs and sell the copies at a price of "bargain" (in quotes because prices rise as the foam, even in this the "top manta") as bad for them. The paradox comes when we realize that those people who resell also eat through that because it is usually of immigrants who know exactly where to find, not just in a big studio with lots of technical means, but the subway, in front of the sun ... and always ready, not to record, but to run.

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The silence is going to end!

I speak and you listen, I write and you read what I write, I say something that you do not agree and you shut up ... this , though it may seem outrageous now, not so long ago that happened. The issuer was the issuer and therefore the bearer of the message and as a result, the speaker, wrote or said. For its part, the receiver , was that included the message sent, which in the end, listening, reading and bit his tongue against certain comments. But with the advent of Internet and digital media, and could begin to say (like what happened to the "rub" when it created the dishwasher): receiving and silence are going to die!

And we do not live in a traditional society with a traditional communication, in which the flow of information flows in one direction, now, we live in Information Society , which will flow but again and again to go and then come again, and so relentlessly. Or perhaps when we go into a forum hope that our comments will be accepted by all ... acclaimed and praised by the masses? because, of course, that while there are people who share it, many others will not.

Digital media, ie media that have found your site on the Web to be successful among the Internet and be bound, must have an essential quality of digital communication: the interactivity, which is that we are speaking. This can be seen in the forums, chat rooms, digital interviews, commentaries on the news, citizen journalism, polls, ... among others.

not only the mainstream media such as elmundo.es, elpais.com, the as.com, etc have this opportunity to share ...

ELMUNDO.ES

ELPAIS.COM

ELPERIÓDICO.COM

LAVOZDIGITAL.COM

Interactivity esacio win, but why? To understand, respond to a series of questions:

1 º) Would you like to talk to that actor, singer, writer , filmmaker, athlete, etc. 've always wanted to know? or simply, "a psychologist , a doctor or a lawyer to consult your doubts without leaving home or office?

2 º) Would you comment on the news you're interested or concerned about?

3 º) Sounds good to show everyone something that has happened in your neighborhood in your city, or even something you has happened to yourself, and you think may be of general interest? I, journalist

4 º) Would you share your knowledge and opinions about current issues? Or would you like to comment on how bad "Al" is behaving with Bea to deceive - "Yo soy Bea" - , or perhaps a chat, if someone is still watching the series, on how things are at the Santa Justa ?

respusta If all these questions is "YES", then you are, or want to be a contributor to every rule, and you could not live without the interaction. You waited anxiously for the moment to play a role in communication, become what is now called "a citizen journalist."

If your answer to all is "NO", then the Internet world will not win much with you. Believe that such technological developments will make them fall into oblivion books, newspapers ... For you, the interactivity is to talk, respond, act ... with others, but in person.

However, there is no need to cling to the ends. In fact, some scholars such as Bill Gates , get even you, that you cling to NO without hesitation, began to rely a bit more on digital media and online in general.

Iñaki Gil .- He predicted many times the convergence of different media in a single device. Even short life has assured the DVD. But what do you think the future of books and newspapers? Do you think that they will retain a utility specific cultural referents of opinion or, conversely, disappear altogether?

Bill Gates: Of course, use much paper and notebooks. But you have to link the use of paper with the disappearance of forests. So you have to move towards less use of paper. In addition, students can save money on books. That will happen in five or ten years. (Forum 2004)

Think that interactivity is a match, a message that does not fall on deaf ears -Although it may seem, especially after an experience like my own, because I participated in a digital interview and my question is not answered. But in general, and referring to an example made by Paloma G ª-Consuegra on your blog the roof of the tangled ) the interactivity is like a letter in a bottle reaches billion of costs where there is always at least one castaway to pick it up.

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feel, smell, taste ...

As discussed in previous "posts" in recent years, blogs have been populating the Web, so that we can find them in all colors, shapes, types and most important, issues.

I'm surprised, but the way it should always take place, the complete renovation of some blogs. Perhaps many people it may seem hard to have to write one or even several entries each day, but of course, that's what. In fact, already been created "kangaroos" of blogs , yes, yes, kangaroos, such as caring for children. Blogs seem to be like this: one can not confuse them because in a time lost, fall, ... Although such upgrade is the Book of Letters , daily including the best content from the Web in English only Taracido Marcos today, one of the authors of this blog has already written five letters, as he calls them. And in his blog we can find references to both global warming and the invasion of Iraq, passing many interesting links to other blogs.

"The Blog is a pre-pizza: is added above the pre-cooked dough and any content made to taste (more than or less mozzarella, peppers, ham, olives or whatever you want, put in the oven, and voila. Anyone can make a pizza from a pre-pizza ... "just like that, this is a blog for the physician, educator and writer Luis Alberto Lecuna. He, like many other bloggers journalists, Alberto Cairo , Ismael or Nafría Kevin Sites, reality shows, yes, seen from your eyes, because, as he says: "reality does not exist, so there is the perception of it we have" .

If you click on this link , uncover Iraq through the eyes of an Iraqi girl aged 27 (you can also go to the original blog, in English, Baghdad Burning). And is that after all, the network and in particular blogs, are like a window full of glasses with different diotrías, and we can all probárnoslas, quedárnoslas if we like how it looks, and if not, move on to others.

Other blogs are those that track a certain situation or conflict. These are especially those written by soldiers during a war, who relate their experiences, such as soldier Buzzell Colbv specialist makes us reach under the name "My War. Killing time in Iraq. "

But not only can keep track of a conflict, as well, such are the expeditions. In this vein, the blog more cold world brings us to Antarctica. It aims to be a daily blog, but during an expedition, there are days when circumstances of the trip can not write a post.

Watching this scene, we can not say that one can not report everything, because through blogging, it is possible. And we can travel to distant lands, engage in a conflict, understand what others feel ... but yes, through a blog we can never smell, taste, hear, feel in our own skin.

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YouTube and Social Networking

After devoting some time to watch the videos winners of this year has launched YouTube - 2006 Youtube Video Awards - is amazing how the Internet and specifically social networks (or social networking ) have been making space in homes around the world. Videos, there is something for everyone: music, cartoons, humorous, endearing ... of Indeed, one of the ones I liked (from the seven champions) has been to the embraces, yes, already seen a little ad ... but is that whereas he was ready, the is real, spontaneous


Also can delight our ears with new voices that seek to break into the music world on YouTube and seen a door to fame:



This competition, for those who want to participate next year, gives awards in several categories: the most creative video , to best comedy, best to comment , the best music video , the best series , to more edifying or inspiring and more adorable or charming .

But if you do not hear about this contest is now beginning to build your own video, which may get to be a winner. But the important thing is that you will share your wit, your imagination, with all the virtual community.